Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
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Used to show a simple Metric or to draw attention to one key number.
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To track Net MRR using Databox, follow these steps:
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In Databox, the ‘Net MRR’ metric is of type calculated, and its value is derived from the ‘MRR’ metric, which is of type current.
The Stripe API does not return specific values involved in Net MRR (Growth) data – cancellations, upgrades, and downgrades. Hence, Databox takes the value of the subscriptions and aggregates them to get the MRR. The Net MRR is then calculated based on the MRR’s last value: the difference between the previously stored value and the new value received during the current sync for the MRR Metric.
As a consequence, the net MRR value likely will not match Stripe User Interface values, which is explained in the ‘How are Stripe Metrics calculated in Databox‘ article.
Refunds metric measures the amount of money refunded to customers for a specific period of time. It helps businesses understand how much revenue they have lost due to refunds and identify areas for improvement in their product or service.
Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
MRR (excl. Canceled Subscriptions) by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business excluding canceled subscriptions. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
MRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
ARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.