Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
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Used to show a simple Metric or to draw attention to one key number.
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To track Net MRR using Databox, follow these steps:
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Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
In Databox, the ‘Net MRR’ metric is of type calculated, and its value is derived from the ‘MRR’ metric, which is of type current.
The Stripe API does not return specific values involved in Net MRR (Growth) data – cancellations, upgrades, and downgrades. Hence, Databox takes the value of the subscriptions and aggregates them to get the MRR. The Net MRR is then calculated based on the MRR’s last value: the difference between the previously stored value and the new value received during the current sync for the MRR Metric.
As a consequence, the net MRR value likely will not match Stripe User Interface values, which is explained in the ‘How are Stripe Metrics calculated in Databox‘ article.
New Customers by Plan Name metric tracks the number of customers who have recently subscribed to a specific plan offered by a business through Stripe's payment platform.
MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
The Churned ARR by Plan Name metric measures the amount of revenue lost in a year due to customers canceling specific subscription plans.
Churned Customers (Delinquent) by Plan Name metric measures the number of customers who have cancelled or failed to pay for a specific subscription plan within a given time frame.
MRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.
Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.