Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Net MRR using Databox, follow these steps:
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Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
In Databox, the ‘Net MRR’ metric is of type calculated, and its value is derived from the ‘MRR’ metric, which is of type current.
The Stripe API does not return specific values involved in Net MRR (Growth) data – cancellations, upgrades, and downgrades. Hence, Databox takes the value of the subscriptions and aggregates them to get the MRR. The Net MRR is then calculated based on the MRR’s last value: the difference between the previously stored value and the new value received during the current sync for the MRR Metric.
As a consequence, the net MRR value likely will not match Stripe User Interface values, which is explained in the ‘How are Stripe Metrics calculated in Databox‘ article.
Failed Charges metric is a measure of the number and value of payments attempted but not successfully processed due to issues such as insufficient funds, invalid card information, or other errors.
MRR (excl. Canceled Subscriptions) by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business excluding canceled subscriptions. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
New ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
New Subscriptions (incl. Trials and Inactive Plans) by Plan Name metric measures the number of new subscriptions including Trials, Active Plans, and Inactive Plans created for each plan in a given time frame, providing insights into the performance and popularity of different subscription plans.
MRR Upgrades by New Plan Name is a metric that shows the amount of monthly recurring revenue generated from customers upgrading to a new pricing plan, organized by the specific plan they upgraded to.
MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.
Open Invoices is a metric that measures the total number of invoices that have been issued to customers but have not been marked as paid or voided.
The Active Trials metric refers to the count of ongoing trial subscriptions, providing insight into customer engagement and acquisition strategies.