Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Net MRR using Databox, follow these steps:
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Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
In Databox, the ‘Net MRR’ metric is of type calculated, and its value is derived from the ‘MRR’ metric, which is of type current.
The Stripe API does not return specific values involved in Net MRR (Growth) data – cancellations, upgrades, and downgrades. Hence, Databox takes the value of the subscriptions and aggregates them to get the MRR. The Net MRR is then calculated based on the MRR’s last value: the difference between the previously stored value and the new value received during the current sync for the MRR Metric.
As a consequence, the net MRR value likely will not match Stripe User Interface values, which is explained in the ‘How are Stripe Metrics calculated in Databox‘ article.
New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
The New Subscriptions (incl. Trials) metric tracks the number of new recurring payments or subscription sign-ups including Trials made by customers in a given period of time.
Churned Customers (Delinquent) by Plan Name metric measures the number of customers who have cancelled or failed to pay for a specific subscription plan within a given time frame.
MRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
The Active Trials metric refers to the count of ongoing trial subscriptions, providing insight into customer engagement and acquisition strategies.
Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.