Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Net MRR using Databox, follow these steps:
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
In Databox, the ‘Net MRR’ metric is of type calculated, and its value is derived from the ‘MRR’ metric, which is of type current.
The Stripe API does not return specific values involved in Net MRR (Growth) data – cancellations, upgrades, and downgrades. Hence, Databox takes the value of the subscriptions and aggregates them to get the MRR. The Net MRR is then calculated based on the MRR’s last value: the difference between the previously stored value and the new value received during the current sync for the MRR Metric.
As a consequence, the net MRR value likely will not match Stripe User Interface values, which is explained in the ‘How are Stripe Metrics calculated in Databox‘ article.
Failed Charges metric is a measure of the number and value of payments attempted but not successfully processed due to issues such as insufficient funds, invalid card information, or other errors.
Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
Active Subscriptions by Plan Name metric shows the total number of current active or past due subscriptions on a specific plan. It helps monitor the popularity of different subscription plans.
Net Active Subscriptions measures the change in the Active Subscriptions over a specific time period.
The Churned Customers by Plan Name metric tracks the percentage of customers who cancel or do not renew a subscription plan over a given period of time, categorized by the name of the plan they were subscribed to.
Churned Customers (Delinquent) metric measures the number of customers who fail to pay recurring payments and cancel their subscription. This helps to track the loss of revenue due to customer attrition.
MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.
The Active Trials metric refers to the count of ongoing trial subscriptions, providing insight into customer engagement and acquisition strategies.