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Stripe New ARR by Plan Name

New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.

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  • About
  • Tech details
What is "New ARR by Plan Name"?
New ARR by Plan Name is a metric that measures the total dollar amount of monthly recurring revenue added to a particular pricing plan. It helps gauge the performance of different pricing plans and identify which plans are driving the most growth in the business. This metric is useful in evaluating the effectiveness of marketing and sales efforts and can be used to inform pricing strategy decisions. We calculate New ARR by Plan Name by considering all 'active,' 'past due,' and 'canceled' subscriptions created within the selected date range. For currently 'active' subscriptions, we save the data based on their 'created' date. For subscriptions that are currently either 'past due' or 'canceled,' we save the data based on the date when they transitioned to 'active.' In the case of subscriptions that transitioned from 'trial' to 'active,' we save the data based on their 'trial_end' date. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items. We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as 'trial' subscriptions that later transitioned to 'active' subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
Example: Sample use case: A subscription-based SaaS company wants to track the monthly revenue growth of each of their pricing plans to identify which plans are generating the most revenue and adjust their pricing strategy accordingly. They use New ARR by Plan Name metric to track this data.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track New ARR by Plan Name in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New ARR by Plan Name using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New ARR by Plan Name on the Performance screen
  6. 6
    Get New ARR by Plan Name performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New ARR by Plan Name
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Basics

  • Description
    New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.
  • Category
    Payment Processing
  • Subcategory
    ARR
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    event Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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