The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Upgrades by New Plan Name using Databox, follow these steps:
Usage Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.
In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.
Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.
Net New MRR Upgrades = MRR Upgrades – MRR Downgrades
Limitation To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint. For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
New Customers by Plan Name metric tracks the number of customers who have recently subscribed to a specific plan offered by a business through Stripe's payment platform.
Available Balance metric in Stripe represents the funds that are currently available for immediate withdrawal or payout to connected accounts.
Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
ARR (excl. Canceled Subscriptions) by Plan Name is a metric that calculates the total Annual Recurring Revenue generated by each subscription plan excluding canceled subscriptions, providing insights into which plans are driving the most revenue for a business.
The Churned Customers by Plan Name metric tracks the percentage of customers who cancel or do not renew a subscription plan over a given period of time, categorized by the name of the plan they were subscribed to.
Upgrades is a Stripe metric that measures the increase in revenue generated by customers who have upgraded to a higher pricing plan or subscription level.
New Trials metric counts the total number of new subscriptions that started with a free trial period over a specific time period.