The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Upgrades by New Plan Name using Databox, follow these steps:
Usage Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.
In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.
Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.
Net New MRR Upgrades = MRR Upgrades – MRR Downgrades
Limitation To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint. For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.
Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
Transactions by Type metric provides a breakdown of transactions by payment type, such as credit card or bank transfer, allowing businesses to analyze payment preferences of their customers.
ARR (excl. Canceled Subscriptions) stands for Annual Recurring Revenue excluding Canceled Subscriptions, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
Churned MRR (Delinquent) is a metric that represents the revenue lost due to payment failures by customers who are considered delinquent and have not updated their billing information.
The Churned MRR (Delinquent) by Plan Name metric indicates the amount of lost revenue due to customers on subscription plans who have not paid on time or have canceled their subscription. The metric is displayed by the name of the plan.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
MRR by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
Net ARR stands for Net Annual Recurring Revenue and is a measure of the change in the ARR over a specific time period.