The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Upgrades by New Plan Name using Databox, follow these steps:
Usage Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.
In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.
Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.
Net New MRR Upgrades = MRR Upgrades – MRR Downgrades
Limitation To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint. For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.
Fees metric refers to the amount charged by Stripe for each successful transaction processed through the platform. This includes a percentage-based fee and a fixed fee per transaction.
Application Fees is a feature that allows platform owners to charge a fee on top of payment transactions made by their connected accounts. This helps them earn revenue on top of the usage of the Stripe platform.
New Monthly Recurring Revenue generated by each plan offered by a business during a specific time period.
New ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
Overdue Invoices Amount metric in Stripe tracks the total amount of unpaid invoices that are past their due date, providing an overview of the outstanding balance that customers owe.
Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
Net Active Trials measures the change in the Active Trials over a specific time period.