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Stripe Upgrades by New Plan Name

The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.

With Databox you can track all your metrics from various data sources in one place.

Upgrades by New Plan Name 2.190,879 Start tracking this metric
  • About
  • Tech details
  • Notes
What is "Upgrades by New Plan Name"?
The Upgrades by New Plan Name metric refers to the number of times a customer upgrades their subscription plan to a new plan name within a given time frame. This metric can provide insights into which new plans are resonating with customers and can help inform pricing and marketing strategies. Additionally, tracking this metric over time can help identify trends in customer behavior and inform decisions around product development and overall business growth.
Example: Tracking how many customers upgrade to a higher tier plan after introducing a new plan with enhanced benefits, such as premium features, faster support, or additional storage.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Upgrades by New Plan Name in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Upgrades by New Plan Name using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Upgrades by New Plan Name on the Performance screen
  6. 6
    Get Upgrades by New Plan Name performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Upgrades by New Plan Name
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Basics

  • Description
    The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.
  • Category
    Payment Processing
  • Subcategory
    Subscriptions
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    event Learn more
  • API Endpoint
    https://api.stripe.com/v1/events

  • The usage and limitations of the ‘Upgrades’ and ‘Downgrades’ Stripe metrics

    Usage
    Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.

    In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.

    Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.

    Net New MRR Upgrades = MRR Upgrades – MRR Downgrades

    Limitation
    To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint.
    For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.

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