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MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details
What is "MRR"?
MRR (Monthly Recurring Revenue) is a metric used by subscription-based businesses to track the total predictable revenue generated from their subscribers on a monthly basis. It is a crucial metric for SaaS and subscription-based businesses as it helps them analyze their revenue stream and forecast growth. We calculate MRR using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. We subtract all discounts on those subscriptions. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
Example: A subscription-based software-as-a-service (SaaS) company uses the MRR metric to track monthly recurring revenue generated from active customers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track MRR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track MRR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put MRR on the Performance screen
  6. 6
    Get MRR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of MRR
Stripe integration with Databox Track MRR from Stripe in Databox GET STARTED

Stripe MRR included in Dashboard Templates 2

  • Live view

    SaaS Leadership Dashboard (Stripe + Xero + HubSpot)

    Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and Xero. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.

    Stripe Mixpanel HubSpot CRM Xero Google Analytics 4
  • Live view

    Stripe MRR & Subscriptions Overview

    Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.

    Stripe

Stripe MRR included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
  • Category
    Payment Processing
  • Subcategory
    MRR
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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