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MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Technical Details
What is "MRR"?
MRR (Monthly Recurring Revenue) is a metric used by subscription-based businesses to track the total predictable revenue generated from their subscribers on a monthly basis. It is a crucial metric for SaaS and subscription-based businesses as it helps them analyze their revenue stream and forecast growth. We calculate MRR using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. We subtract all discounts on those subscriptions. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
Example: A subscription-based software-as-a-service (SaaS) company uses the MRR metric to track monthly recurring revenue generated from active customers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track MRR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track MRR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put MRR on the Performance screen
  6. 6
    Get MRR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of MRR
Stripe integration with Databox Track MRR from Stripe in Databox GET STARTED

Stripe MRR included in Dashboard Templates 1

  • Live view

    SaaS Key Revenue Metrics for Decision-makers - Stripe

    Elevate SaaS decision-making with Stripe's "SaaS Key Revenue Metrics" Databox. Gain real-time insights, drive data-driven decisions, and foster team collaboration. Stay competitive and achieve success in the dynamic world of SaaS.

    Stripe

Stripe MRR included in Report Templates 2

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe
  • Details

    Stripe SaaS Revenue Report

    This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.

    Stripe

General

  • Description
    MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
  • Category
    Payment Processing
  • Subcategory
    MRR
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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