Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
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To track Churned ARR using Databox, follow these steps:
Successful Charges metric measures the total number of completed transactions that were successfully charged using Stripe's payment processing system.
Transactions by Type metric provides a breakdown of transactions by payment type, such as credit card or bank transfer, allowing businesses to analyze payment preferences of their customers.
MRR (excl. Canceled Subscriptions) by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business excluding canceled subscriptions. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
New ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
New Subscriptions by Plan Name metric measures the number of new subscriptions created for each plan in a given time frame, providing insights into the performance and popularity of different subscription plans.
MRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.
Overdue Invoices Amount metric in Stripe tracks the total amount of unpaid invoices that are past their due date, providing an overview of the outstanding balance that customers owe.