Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
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To track Churned ARR using Databox, follow these steps:
Payments metric refers to the number of successful transactions processed by a business or organization using Stripe payment processing technology. It provides insight into revenue, customer buying behavior, and financial performance.
New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
New Subscriptions by Plan Name metric measures the number of new subscriptions created for each plan in a given time frame, providing insights into the performance and popularity of different subscription plans.
Churned Customers (Delinquent) metric measures the number of customers who fail to pay recurring payments and cancel their subscription. This helps to track the loss of revenue due to customer attrition.
Upgrades is a Stripe metric that measures the increase in revenue generated by customers who have upgraded to a higher pricing plan or subscription level.
MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
The Active Trials metric refers to the count of ongoing trial subscriptions, providing insight into customer engagement and acquisition strategies.