Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
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To track Churned ARR using Databox, follow these steps:
Successful Charges metric measures the total number of completed transactions that were successfully charged using Stripe's payment processing system.
Available Balance metric in Stripe represents the funds that are currently available for immediate withdrawal or payout to connected accounts.
New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
Churned Customers (Delinquent) metric measures the number of customers who fail to pay recurring payments and cancel their subscription. This helps to track the loss of revenue due to customer attrition.
Open Invoices is a metric that measures the total number of invoices that have been issued to customers but have not been marked as paid or voided.
MRR by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
New Trials metric counts the total number of new subscriptions that started with a free trial period over a specific time period.