MRR Upgrades by New Plan Name is a metric that shows the amount of monthly recurring revenue generated from customers upgrading to a new pricing plan, organized by the specific plan they upgraded to.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track MRR Upgrades by New Plan Name using Databox, follow these steps:
Usage Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.
In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.
Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.
Net New MRR Upgrades = MRR Upgrades – MRR Downgrades
Limitation To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint. For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.
Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
Transactions by Type metric provides a breakdown of transactions by payment type, such as credit card or bank transfer, allowing businesses to analyze payment preferences of their customers.
ARR (excl. Canceled Subscriptions) by Plan Name is a metric that calculates the total Annual Recurring Revenue generated by each subscription plan excluding canceled subscriptions, providing insights into which plans are driving the most revenue for a business.
New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
The Churned ARR by Plan Name metric measures the amount of revenue lost in a year due to customers canceling specific subscription plans.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
New Subscriptions (incl. Trials and Inactive Plans) by Plan Name metric measures the number of new subscriptions including Trials, Active Plans, and Inactive Plans created for each plan in a given time frame, providing insights into the performance and popularity of different subscription plans.
The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.