ARR by Plan Name refers to the Annual Recurring Revenue generated by each individual plan offered by a business, calculated by multiplying the monthly recurring revenue (MRR) of each plan by 12. This metric provides insight into the revenue breakdown by plan and allows businesses to evaluate their product pricing and strategy. We calculate ARR by Plan Name using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid." If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Example: Example: A subscription-based software company uses ARR by Plan Name to identify which subscription plan generates the most revenue over time, allowing them to allocate resources more effectively.