MRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track MRR Downgrades using Databox, follow these steps:
Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.
Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
Usage Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.
In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.
Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.
Net New MRR Upgrades = MRR Upgrades – MRR Downgrades
Limitation To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint. For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
New Customers by Plan Name metric tracks the number of customers who have recently subscribed to a specific plan offered by a business through Stripe's payment platform.
MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
Churned MRR (Delinquent) is a metric that represents the revenue lost due to payment failures by customers who are considered delinquent and have not updated their billing information.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
MRR Upgrades by New Plan Name is a metric that shows the amount of monthly recurring revenue generated from customers upgrading to a new pricing plan, organized by the specific plan they upgraded to.
New Trials metric counts the total number of new subscriptions that started with a free trial period over a specific time period.