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Stripe MRR Downgrades

MRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.

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MRR Downgrades 2.190,879 Start tracking this metric
  • About
  • Tech details
  • Notes
What is "MRR Downgrades"?
MRR (Monthly Recurring Revenue) Downgrades is a metric that measures the decrease in monthly recurring revenue for a given period due to customers moving to lower-priced plans or reducing their usage. It indicates the impact of downgrades on the overall revenue of a company and can help identify trends in customer behavior and pricing strategies.
Example: MRR Downgrades metric can be used to track how many subscribers switch from a premium plan to a lower-priced plan, such as from a high-end monthly service to a basic tier for budget-conscious customers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track MRR Downgrades in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track MRR Downgrades using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put MRR Downgrades on the Performance screen
  6. 6
    Get MRR Downgrades performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of MRR Downgrades
Goals

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Stripe integration with Databox Track MRR Downgrades from Stripe in Databox GET STARTED

Stripe MRR Downgrades included in Dashboard Templates 1

  • Live view

    Stripe MRR & Subscriptions Overview

    Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.

    Stripe

Stripe MRR Downgrades included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    MRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
  • Category
    Payment Processing
  • Subcategory
    MRR
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    event Learn more
  • API Endpoint
    https://api.stripe.com/v1/events

  • The usage and limitations of the ‘Upgrades’ and ‘Downgrades’ Stripe metrics

    Usage
    Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.

    In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.

    Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.

    Net New MRR Upgrades = MRR Upgrades – MRR Downgrades

    Limitation
    To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint.
    For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.

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