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Stripe Discounts

Discounts is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.

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Discounts 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Discounts"?
The Discounts metric measures the amount of revenue lost due to any discounts or promotions offered to customers as a percentage of the total monthly recurring revenue (MRR). This metric helps businesses evaluate the effectiveness and impact of their discount strategies on their revenue. It also provides insights into the pricing and purchasing behaviors of customers and can inform future discounting decisions. We calculate Discounts using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
Example: A subscription-based fitness company wants to analyze the effectiveness of their promo codes using the Discounts (from MRR) metric to measure the impact of discounts on Monthly Recurring Revenue (MRR).

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Discounts in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Discounts using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Discounts on the Performance screen
  6. 6
    Get Discounts performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Discounts
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Stripe integration with Databox Track Discounts from Stripe in Databox GET STARTED

Basics

  • Description
    Discounts is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.
  • Category
    Payment Processing
  • Subcategory
    Discounts
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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