The Churn by Plan Name metric provides insights into the rate at which customers cancel their subscriptions or stop making payments for a specific plan. This data is crucial for businesses as it helps them evaluate the health of their customer base and make informed decisions on retaining customers, adjusting pricing, or improving the value proposition of a specific plan. By analyzing this metric, businesses can identify patterns and trends that can help them optimize their subscription offerings and reduce customer churn. We count Churned Customers by Plan Name by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. When counting, we exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we count such subscriptions on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we count them on the date when their current payment period ended. In case your subscriptions contain multiple subscription items the total value of this metric will be higher than the total value of equivalent non-dimensional metric.
Example: Churn by Plan Name metric can help a SaaS company identify which subscription plans have the highest churn rate, allowing them to adjust and improve the plans accordingly. For example, a company may discover that their basic subscription plan has the highest churn rate, leading them to investigate and make changes to that plan.