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Stripe Churned Customers by Plan Name

The Churned Customers by Plan Name metric tracks the percentage of customers who cancel or do not renew a subscription plan over a given period of time, categorized by the name of the plan they were subscribed to.

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Churned Customers by Plan Name 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Churned Customers by Plan Name"?
The Churn by Plan Name metric provides insights into the rate at which customers cancel their subscriptions or stop making payments for a specific plan. This data is crucial for businesses as it helps them evaluate the health of their customer base and make informed decisions on retaining customers, adjusting pricing, or improving the value proposition of a specific plan. By analyzing this metric, businesses can identify patterns and trends that can help them optimize their subscription offerings and reduce customer churn. We count Churned Customers by Plan Name by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. When counting, we exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we count such subscriptions on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we count them on the date when their current payment period ended. In case your subscriptions contain multiple subscription items the total value of this metric will be higher than the total value of equivalent non-dimensional metric.
Example: Churn by Plan Name metric can help a SaaS company identify which subscription plans have the highest churn rate, allowing them to adjust and improve the plans accordingly. For example, a company may discover that their basic subscription plan has the highest churn rate, leading them to investigate and make changes to that plan.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Churned Customers by Plan Name in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churned Customers by Plan Name using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Churned Customers by Plan Name on the Performance screen
  6. 6
    Get Churned Customers by Plan Name performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Churned Customers by Plan Name
Goals

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Metric Digest

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Basics

  • Description
    The Churned Customers by Plan Name metric tracks the percentage of customers who cancel or do not renew a subscription plan over a given period of time, categorized by the name of the plan they were subscribed to.
  • Category
    Payment Processing
  • Subcategory
    Customers
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    event Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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