The Churned ARR by Plan Name metric measures the amount of recurring revenue lost by a business during a year, segmented by the different plan levels offered to customers. This metric helps businesses identify which plans are losing the most revenue and adjust their strategies accordingly to reduce churn and increase revenue. It also aids in the evaluation of the overall health of the business' subscription model. We calculate Churned ARR by Plan Name by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. We exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Example: Churned ARR by Plan Name metric can help identify which subscription plans are losing the most revenue due to cancellations or downgrades, allowing companies to adjust pricing, features, or outreach strategies accordingly.