MRR is a crucial metric for subscription-based businesses that measures the predictable, recurring revenue generated from subscriptions each month.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Recurring Revenue (MRR) using Databox, follow these steps:
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Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
Churned Recurring Revenue by Plan ID is a metric that measures the total amount of revenue lost due to customer churn, broken down by the specific subscription plan the customers were on at the time of churn.
Active Trialing Customers is a metric that measures the number of customers who are currently in a trial period for a product or service.
Churned Recurring Revenue Delinquent is a metric that tracks the lost recurring revenue from customers who have fallen behind on their payments and ultimately churned.
Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
Growth Rate is the percentage increase or decrease in revenue over a set time period, used to gauge the performance of a business and its ability to expand.
The Revenue Retention Rate by Plan ID metric measures the percentage of recurring revenue a business retains from customers on a specific plan. It helps businesses understand how well they are retaining revenue from different customer segments.
Percentage of Paying Customers who Churned by Cancelling their Subscription(s) during the specified Date Range.