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The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.

With Databox you can track all your metrics from various data sources in one place.

Following 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Following"?
The Following metric on Instagram represents the number of accounts that have actively chosen to receive updates and content from a particular Instagram account. It is a measure of the account's popularity, influence, and engagement on the platform. It indicates the size of the account's audience and can be used by businesses to track their organic reach and to gauge the effectiveness of their content strategy. A high number of followers can help increase brand awareness, drive traffic, and lead to higher conversions. However, it is crucial to focus on the quality of followers and not just the quantity to ensure a genuine engagement and measurable results.
Example: A fashion blogger tracks their Following metric to see if their Instagram account is effectively attracting and retaining new followers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Following in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Following using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Following on the Performance screen
  6. 6
    Get Following performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Following
Instagram Business integration with Databox Track Following from Instagram Business in Databox GET STARTED

Instagram Business Following included in Dashboard Templates 1

  • Live view

    Instagram Business Audience Overview

    This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.

    Instagram Business

Instagram Business Following included in Report Templates 1

  • Details

    Instagram Advanced Report Template

    Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.

    Instagram Business

Basics

  • Description
    The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
  • Category
    Social Media
  • Subcategory
    Following
  • Date Added
    2018-05-06
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{accountId}

Track all of your key business metrics from one screen

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