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Instagram Account Overview
Instagram Business: impressions, new followers, new posts, following vs followers, activity overview
Instagram Business
Following
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Following"?
The Following metric on Instagram represents the number of accounts that have actively chosen to receive updates and content from a particular Instagram account. It is a measure of the account's popularity, influence, and engagement on the platform. It indicates the size of the account's audience and can be used by businesses to track their organic reach and to gauge the effectiveness of their content strategy. A high number of followers can help increase brand awareness, drive traffic, and lead to higher conversions. However, it is crucial to focus on the quality of followers and not just the quantity to ensure a genuine engagement and measurable results.
Example: A fashion blogger tracks their Following metric to see if their Instagram account is effectively attracting and retaining new followers.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Following in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Following using Databox, follow these steps:
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1Connect Instagram Business that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Following on the Performance screen
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6Get Following performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Following
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Instagram Business Following included in Dashboard Templates 1
Instagram Business Following included in Report Templates 1
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Details
Instagram Advanced Report Template
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
Basics
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DescriptionThe Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
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CategorySocial Media
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SubcategoryFollowing
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Date Added2018-05-06
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Cumulative SupportNo
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UnitsNo
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Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
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Favorable Trendincreasing
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Historical DataNo
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typecurrent Learn more
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API Endpointhttps://graph.facebook.com/v21.0/{accountId}
Related Metrics
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Instagram Business
Total Followers
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
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Instagram Business
Followers / Following Rate
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
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Instagram Business
Posts
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
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LinkedIn Company Pages
Total Engagements
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
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LinkedIn Company Pages
Followers
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
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SEMrush
Keywords in TOP 3
Keywords in TOP 3 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 3 search engine results pages. It indicates a site's visibility and potential traffic from high-ranking and relevant search queries.
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SEMrush
Keywords in TOP 20
Keywords in TOP 20 is a SEMrush metric that shows the number of keywords a website ranks for in the top 20 search engine results pages. It helps gauge a website's search visibility and SEO performance.
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SEMrush
Keywords in TOP 100
Keywords in Top 100 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 100 search engine results pages (SERPs). It helps to evaluate the domain's or URL's visibility and track SEO performance.
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SEMrush
Backlinks
Backlinks refers to the number of links pointing to a website from other external sites. It is an important SEO metric that can impact search engine rankings and website authority. SEMrush offers various backlink metrics, including referring domains, backlink types, and the authority of referring domains.
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Facebook Ads
CTR (All)
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
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YouTube
Subscribers
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
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LinkedIn Ads
Spent
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
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Stripe
Gross Volume
Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
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X (Twitter)
Tweets
The tweets metric represents the number of times a user creates or publishes a tweet on Twitter. It indicates the level of activity and engagement of a user on the platform.
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X (Twitter)
Followers
Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account's reach and influence on the platform.
Show all related metrics...
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