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Social Media Overview
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
LinkedIn Company Pages
Reactions
The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
- Notes
What is "Reactions"?
The Reactions metric on LinkedIn Company Pages measures the engagement level of followers with your content. It includes likes, comments, and shares on posts. Tracking Reactions helps companies understand the audience's sentiment and preferences, enabling them to optimize their content strategy for increased reach and engagement.
Example: Monitor the Reactions metric on your LinkedIn Company Page to gauge audience sentiment on a recent product launch post. Tracking the number of likes, loves, and other reactions helps measure the overall engagement and reaction of your followers.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Reactions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reactions using Databox, follow these steps:
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1Connect LinkedIn Company Pages that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Reactions on the Performance screen
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6Get Reactions performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Reactions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
LinkedIn Company Pages Reactions included in Dashboard Templates 1
LinkedIn Company Pages Reactions included in Report Templates 2
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Details
LinkedIn Pages Advanced Report Template
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
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Details
Organic Social Report Template
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
Basics
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DescriptionThe Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
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CategorySocial Media
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SubcategoryEngagement
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Date Added2017-01-16
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://api.linkedin.com/rest/organizationalEntityShareStatistics
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Potential data discrepancy for LinkedIn Company Pages metrics ‘Comments’ and ‘Reactions’
The Reactions metric includes both likes and comments. However, the counts retrieved via the API may differ from those shown in the LinkedIn feed. This discrepancy occurs because the API excludes likes and comments from companies, including the company that created the post. Additionally, the API does not update counts when likes or comments are deleted.
Accurately replicating LinkedIn’s Reactions metric is not feasible due to the large number of API requests required. This would involve making separate calls for each comment, post, and share, resulting in an inefficient syncing process.
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Klaviyo
Clicked Email
Clicked Email is a metric that shows how many times recipients clicked on a link in an email campaign. It helps measure engagement and identify highly engaged subscribers.
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LinkedIn Company Pages
Updates
The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.
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LinkedIn Company Pages
Impressions
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
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LinkedIn Company Pages
Unique Impressions
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
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LinkedIn Company Pages
Clicks
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
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LinkedIn Company Pages
Comments
The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.
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LinkedIn Company Pages
Shares
Shares metric on LinkedIn Company Pages measures how many times your page's updates have been shared by users, increasing visibility and reach among their connections.
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LinkedIn Company Pages
Company Home Page Views
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
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LinkedIn Company Pages
Company Home Page Views (desktop)
Company Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
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Facebook Pages
Page Impressions - Organic
Page Impressions - Organic refers to the number of times your Facebook Page was seen by users who found it via organic reach, meaning without any paid promotion. It gives insight into the overall reach and popularity of your Page.
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Facebook Pages
Post Reach - Organic
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
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Facebook Pages
Post Impressions - Organic
Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.
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Facebook Pages
Post Engagements
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
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