The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
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Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
The Reactions metric includes both likes and comments. However, the counts retrieved via the API may differ from those shown in the LinkedIn feed. This discrepancy occurs because the API excludes likes and comments from companies, including the company that created the post. Additionally, the API does not update counts when likes or comments are deleted.
Accurately replicating LinkedIn’s Reactions metric is not feasible due to the large number of API requests required. This would involve making separate calls for each comment, post, and share, resulting in an inefficient syncing process.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
Clicked Email is a metric that shows how many times recipients clicked on a link in an email campaign. It helps measure engagement and identify highly engaged subscribers.
The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.
Shares metric on LinkedIn Company Pages measures how many times your page's updates have been shared by users, increasing visibility and reach among their connections.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
Company Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
Page Impressions - Organic refers to the number of times your Facebook Page was seen by users who found it via organic reach, meaning without any paid promotion. It gives insight into the overall reach and popularity of your Page.
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
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