DataboxDatabox Databox

Facebook Ads Frequency

Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.

With Databox you can track all your metrics from various data sources in one place.

Frequency 2.190,879

Start tracking this metric

About
Tech details

The Frequency metric in Facebook ads refers to the average number of times a user has seen your ad. It is calculated by dividing the total number of impressions by the number of unique users who have viewed the ad. A high frequency can indicate an over-saturation of your target audience, leading to ad fatigue and a decrease in performance. A low frequency can indicate a lack of reach and may require adjustments to your targeting or creative to increase engagement.

Example: The frequency metric can help ensure that your ads are not being shown to the same audience too often, which can lead to ad fatigue and decreased performance.

This metric has one or more equivalents:

Frequency

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Frequency in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency using Databox, follow these steps:

1
Connect Facebook Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Frequency on the Performance screen
6
Get Frequency performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Frequency

Goals

Get instant insights into your top-performing metrics

Track Frequency from Facebook Ads in Databox GET STARTED