DataboxDatabox Databox

Facebook Ads Frequency

Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.

With Databox you can track all your metrics from various data sources in one place.

Frequency 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency"?
The Frequency metric in Facebook ads refers to the average number of times a user has seen your ad. It is calculated by dividing the total number of impressions by the number of unique users who have viewed the ad. A high frequency can indicate an over-saturation of your target audience, leading to ad fatigue and a decrease in performance. A low frequency can indicate a lack of reach and may require adjustments to your targeting or creative to increase engagement.
Example: The frequency metric can help ensure that your ads are not being shown to the same audience too often, which can lead to ad fatigue and decreased performance.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Frequency in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency on the Performance screen
  6. 6
    Get Frequency performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency
Facebook Ads integration with Databox Track Frequency from Facebook Ads in Databox GET STARTED

Facebook Ads Frequency included in Dashboard Templates 1

  • Live view

    Facebook Pages & Facebook Ads: Engagement Summary

    This Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.

    Facebook Ads Facebook Pages

Facebook Ads Frequency included in Report Templates 1

  • Details

    Facebook Pages Advanced Report Template

    Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.

    Facebook Ads Facebook Pages

General

  • Description
    Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
  • Category
    Advertising
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Minimum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Track all of your key business metrics from one screen

GET STARTED
Databox app preview