CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Campaign using Databox, follow these steps:
A metric that shows the average cost per click (CPC) across all ad sets within a campaign. It helps measure the efficiency and effectiveness of a campaign's targeting and creative elements in driving clicks to a website or landing page.
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
Post Comments is a metric that measures the number of comments on a Facebook post. It indicates engagement level and can help evaluate the success of an ad campaign.
Page Likes by Ad Set is a metric in Facebook Ads Manager that measures the number of new page likes gained through each ad set. This metric helps to gauge the effectiveness of ad sets in driving page likes and building brand awareness.
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.
The Adds to Cart by Campaign metric tracks the number of times users added items to their cart after clicking on a particular campaign ad. It helps measure the effectiveness of a campaign in driving potential customers towards making a purchase.