CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Campaign using Databox, follow these steps:
Frequency by Campaign is a metric that measures the average number of times an ad is shown to each person in your target audience. It helps you understand how often your ads are being shown to the same people and can indicate potential ad fatigue or audience saturation.
CTR (All) by Ad Set is a metric that measures the total number of clicks on an ad set divided by its total number of impressions, indicating the effectiveness of your ad set in generating engagement and interest among viewers.
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
The App Installs by Ad Set metric measures the number of installs generated by each ad set in a Facebook app install campaign.