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Facebook Ads CPP by Campaign

CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.

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CPP by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPP by Campaign"?
CPP by Campaign is a Facebook Ads metric that measures the Cost Per Purchase (CPP) for a specific campaign. This metric is important because it tells you how much you're spending on average for each purchase made through the campaign. By tracking CPP by Campaign, you can assess the effectiveness of your ad targeting and messaging, and determine whether adjustments are needed to drive better results. Ultimately, a low CPP by Campaign indicates that your campaign is efficient and generating a strong ROI.
Example: The CPP by Campaign metric can be used to compare the effectiveness of different ad campaigns for a product launch and optimize the campaign strategy.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPP by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPP by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPP by Campaign on the Performance screen
  6. 6
    Get CPP by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPP by Campaign
Facebook Ads integration with Databox Track CPP by Campaign from Facebook Ads in Databox GET STARTED

General

  • Description
    CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
  • Category
    Advertising
  • Subcategory
    CPP
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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