CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Campaign using Databox, follow these steps:
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
CTR (All) by Ad is a Facebook Ads metric that measures the ratio of clicks to impressions for all the ads in a campaign. It helps determine the effectiveness of ad targeting, relevance and creative.
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.
Cost per App Install by Ad Set metric is the average cost incurred for acquiring one app install through a specific ad set. It helps to evaluate the performance of individual ad sets and optimize them to achieve maximum ROI.
The Ads to Cart Conversion Value by Ad metric measures the total value of products added to the cart by people who clicked on your ads, helping you track the effectiveness of your ad campaigns in driving sales and revenue.