CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Campaign using Databox, follow these steps:
The Amount Spent by Ad Set metric shows the total cost incurred on a specific ad set during a given time period. It includes all the charges relevant to the ad set, such as clicks, impressions, and conversions. This metric helps advertisers to track their expenses and make informed decisions about their ad campaigns.
Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
CPM (Cost per Mile) is a Facebook Ads metric that measures how much you pay for 1,000 ad impressions. It helps you determine the effectiveness of your ad campaign and the cost of it.
Clicks (All) by Ad metric in FbAds measures the total number of clicks received on an ad, including link clicks, button clicks, and clicks on any other part of the ad.
The CTR (All) by Campaign metric is a measure of the number of clicks an ad receives divided by the number of times it has been served, across all campaigns. It helps to identify the effectiveness of ad campaigns and aids in optimizing them for better performance.
CTR (All) by Ad is a Facebook Ads metric that measures the ratio of clicks to impressions for all the ads in a campaign. It helps determine the effectiveness of ad targeting, relevance and creative.
App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.