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Facebook Ads Purchases by Ad

Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.

With Databox you can track all your metrics from various data sources in one place.

Purchases by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchases by Ad"?
Purchases by Ad is a metric in Facebook Ads that tracks the number of purchases made by users who clicked on your ad. This metric helps to measure the effectiveness of your ad in driving sales and generating revenue. It enables you to identify which ads are performing well and which ones need optimization. By analyzing the Purchases by Ad metric, you can optimize your ad targeting, ad creative, and other aspects of your Facebook Ad campaigns to increase sales and ROI.
Example: A clothing brand used Purchases by Ad metric to measure how many sales were made directly from their Facebook ads during a week-long promotion.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchases by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchases by Ad on the Performance screen
  6. 6
    Get Purchases by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchases by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Purchases by Ad from Facebook Ads in Databox GET STARTED

Basics

  • Description
    Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.
  • Category
    Advertising
  • Subcategory
    Purchases
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    Yes
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v21.0/{adAccountId}/insights

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