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Facebook Ads Reach by Ad

Reach by Ad is a Facebook Ads metric that represents the number of people who saw an ad at least once, regardless of whether or not they engaged with it.

With Databox you can track all your metrics from various data sources in one place.

Reach by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Reach by Ad"?
Reach by Ad is a metric that measures the number of people who have seen your ad at least once on Facebook or Instagram. It indicates the size of your potential audience and the effectiveness of your ad targeting. A higher Reach by Ad score means that your ad has been shown to a larger number of people, which can increase your brand awareness and potentially drive more conversions. It's important to note that Reach by Ad doesn't measure engagement or conversion rates, so it should be used in conjunction with other metrics to gauge the overall success of your Facebook or Instagram ad campaign.
Example: A business wants to spread awareness of a new product to a larger audience beyond their current customer base; they use the reach by ad metric to measure the number of unique individuals their ad reaches.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Reach by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach by Ad on the Performance screen
  6. 6
    Get Reach by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach by Ad
Facebook Ads integration with Databox Track Reach by Ad from Facebook Ads in Databox GET STARTED

Facebook Ads Reach by Ad included in Dashboard Templates 1

  • Live view

    Facebook Ads Campaign Drill-down

    This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.

    Facebook Ads

Facebook Ads Reach by Ad included in Report Templates 1

  • Details

    Facebook Ads Advanced Report Template

    Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.

    Facebook Ads

Basics

  • Description
    Reach by Ad is a Facebook Ads metric that represents the number of people who saw an ad at least once, regardless of whether or not they engaged with it.
  • Category
    Advertising
  • Subcategory
    Reach
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    Yes
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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