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Facebook Ads Campaign Drill-down
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
Facebook Ads
Reach by Ad
Reach by Ad is a Facebook Ads metric that represents the number of people who saw an ad at least once, regardless of whether or not they engaged with it.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Reach by Ad"?
Reach by Ad is a metric that measures the number of people who have seen your ad at least once on Facebook or Instagram. It indicates the size of your potential audience and the effectiveness of your ad targeting. A higher Reach by Ad score means that your ad has been shown to a larger number of people, which can increase your brand awareness and potentially drive more conversions. It's important to note that Reach by Ad doesn't measure engagement or conversion rates, so it should be used in conjunction with other metrics to gauge the overall success of your Facebook or Instagram ad campaign.
Example: A business wants to spread awareness of a new product to a larger audience beyond their current customer base; they use the reach by ad metric to measure the number of unique individuals their ad reaches.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Reach by Ad in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach by Ad using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Reach by Ad on the Performance screen
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6Get Reach by Ad performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Reach by Ad
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Facebook Ads Reach by Ad included in Dashboard Templates 1
Facebook Ads Reach by Ad included in Report Templates 1
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Details
Facebook Ads Advanced Report Template
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
General
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DescriptionReach by Ad is a Facebook Ads metric that represents the number of people who saw an ad at least once, regardless of whether or not they engaged with it.
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CategoryAdvertising
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SubcategoryReach
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Date Added2017-06-12
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago 00:00 to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesYes
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ForecastsYes
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BenchmarksNo
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CPP
CPP represents the (estimated) average cost to reach 1,000 people.
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CTR (All) by Campaign
The CTR (All) by Campaign metric is a measure of the number of clicks an ad receives divided by the number of times it has been served, across all campaigns. It helps to identify the effectiveness of ad campaigns and aids in optimizing them for better performance.
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Facebook Ads
CTR (All) by Ad
CTR (All) by Ad is a Facebook Ads metric that measures the ratio of clicks to impressions for all the ads in a campaign. It helps determine the effectiveness of ad targeting, relevance and creative.
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CPC (All) by Ad
CPC (All) is the cost per click metric that measures the average amount paid for all clicks on an ad, including link clicks, likes, comments, and shares.
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Post Shares
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
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Post Shares by Ad Set
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
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Facebook Ads
Purchases Conversion Value
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
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