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Facebook Ads Purchase ROAS (Return on Ad Spend) by Campaign

Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.

With Databox you can track all your metrics from various data sources in one place.

Purchase ROAS (Return on Ad Spend) by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchase ROAS (Return on Ad Spend) by Campaign"?
Purchase ROAS (Return on Ad Spend) by Campaign is a performance metric that measures the revenue generated from a Facebook Ads campaign against the cost of running that campaign. It tells you how much money you're making for every dollar you spend on advertising. This metric is calculated by dividing the total revenue from purchases attributed to the campaign by the total ad spend. The higher the Purchase ROAS, the more profitable the campaign. It helps advertisers determine which campaigns are performing well enough to continue running and which ones need to be adjusted or deactivated.
Example: A campaign for an e-commerce store promoting a new product with a target Purchase ROAS of 3x.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase ROAS (Return on Ad Spend) by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) by Campaign on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) by Campaign
Facebook Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) by Campaign from Facebook Ads in Databox GET STARTED

Facebook Ads Purchase ROAS (Return on Ad Spend) by Campaign included in Dashboard Templates 1

  • Live view

    Facebook Ads Purchase & Leads Breakdown

    With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.

    Facebook Ads

Basics

  • Description
    Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-06-12
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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