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Facebook Ads Cost Per App Install

Cost Per App Install is the average amount of money spent per user who installs your mobile application through a Facebook advertisement.

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Cost Per App Install 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost Per App Install"?
Cost Per App Install (CPI) is a performance metric in Facebook Ads that measures the average cost incurred in acquiring a single app install from an ad campaign. It reflects the total amount spent on creating and running the ad, divided by the number of app installs resulting from the campaign. CPI helps advertisers evaluate the efficiency and ROI of their ad campaigns and optimize their targeting, ad creatives, placements, and bidding strategies to improve results. Lower CPI implies higher user acquisition efficiency and better campaign performance.
Example: A mobile app developer can track the cost per app install metric to optimize their ad spend and increase the number of users downloading their app from the app store.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost Per App Install in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost Per App Install using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost Per App Install on the Performance screen
  6. 6
    Get Cost Per App Install performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost Per App Install
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Cost Per App Install from Facebook Ads in Databox GET STARTED

Basics

  • Description
    Cost Per App Install is the average amount of money spent per user who installs your mobile application through a Facebook advertisement.
  • Category
    Advertising
  • Subcategory
    Installs
  • Date Added
    2017-06-12
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v21.0/{adAccountId}/insights

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