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Facebook Ads App Installs by Ad

App Installs by Ad is a campaign metric that measures the number of app installations resulting directly from Facebook ads. It's an important indicator of the effectiveness of a Facebook ads campaign in driving app downloads.

With Databox you can track all your metrics from various data sources in one place.

App Installs by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "App Installs by Ad"?
App installs by Ad is a Facebook Ads metric that measures the number of times an app was installed by someone who clicked on an ad to install it. This metric helps app developers understand the performance of their ad campaigns in driving app installations. It provides insights into the effectiveness of ad targeting, ad creative, and the overall campaign strategy in encouraging users to download and install the app. By analyzing this metric, app developers can optimize their ad campaigns to attract more relevant users and drive more app installs.
Example: A fitness app utilized App Installs by Ad metric to track the number of downloads resulting from a Facebook ad campaign promoting their new workout program.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track App Installs by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track App Installs by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put App Installs by Ad on the Performance screen
  6. 6
    Get App Installs by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of App Installs by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track App Installs by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    App Installs by Ad is a campaign metric that measures the number of app installations resulting directly from Facebook ads. It's an important indicator of the effectiveness of a Facebook ads campaign in driving app downloads.
  • Category
    Advertising
  • Subcategory
    Installs
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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