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Facebook Ads Purchases Conversion Value by Ad

Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.

With Databox you can track all your metrics from various data sources in one place.

Purchases Conversion Value by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchases Conversion Value by Ad"?
The Purchases Conversion Value by Ad metric is a measurement of the total value of purchases generated by a specific ad campaign. This metric helps advertisers to understand the return on investment (ROI) of their ad spend by evaluating how much revenue their ads are driving. By tracking this metric, advertisers can optimize their ad campaigns to aim for maximizing the conversion value of purchases.
Example: A clothing brand uses the Purchases Conversion Value by Ad metric to identify which Facebook Ads generated the most revenue during a summer sale. This helps the brand allocate their advertising budget towards the most successful campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchases Conversion Value by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases Conversion Value by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchases Conversion Value by Ad on the Performance screen
  6. 6
    Get Purchases Conversion Value by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchases Conversion Value by Ad
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track Purchases Conversion Value by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.
  • Category
    Advertising
  • Subcategory
    metrics.conversions_from_interactions_rate
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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