Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases Conversion Value by Ad using Databox, follow these steps:
The Amount Spent by Ad Set metric shows the total cost incurred on a specific ad set during a given time period. It includes all the charges relevant to the ad set, such as clicks, impressions, and conversions. This metric helps advertisers to track their expenses and make informed decisions about their ad campaigns.
CTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
Link Clicks by Ad Set shows the total number of clicks on links in your ad set, reflecting the effectiveness of your ad messages.
Page Likes by Campaign metric shows the number of new page likes driven by each Facebook ad campaign. This measures the effectiveness of the ad in gaining new followers and building the audience.
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.
App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.