Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases Conversion Value by Ad using Databox, follow these steps:
Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
CTR (Link Click-Through Rate) by Ad Set is a Facebook Ads metric that measures the percentage of clicks on your ad links out of the total number of impressions. It helps advertisers understand the performance of their ad sets and optimize their campaigns for better click-through rates and conversions.
Page Likes is a Facebook Ads metric that measures the number of people who have liked your Facebook Page. It is a key indicator of your Page's popularity and reach and can also help increase organic reach and engagement.
The Post Shares by Campaign metric measures the total number of times a specific post has been shared across different Facebook advertising campaigns. This metric helps advertisers understand how often their content is being shared and how viral their ad campaigns are becoming.
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
This metric measures the total value in dollars of products added to cart by users who clicked on a specific Facebook ad campaign during a given time period.