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Facebook Ads Campaign Drill-down
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
Facebook Ads
CPM by Ad Set
CPM (Cost Per Mille) by Ad Set is a metric that shows the average cost per 1,000 impressions for an ad set. It is used to determine the efficiency of your ad set and can help to optimize your campaign to increase impressions while lowering costs.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "CPM by Ad Set"?
CPM (Cost per Thousand Impressions) by Ad Set is a metric in Facebook Ads Manager that shows the average cost of reaching 1000 impressions (or views) for an ad set. It helps advertisers to understand the effectiveness of ad sets in terms of the cost associated with reaching their intended target audience. With this metric, advertisers can compare the performance of multiple ad sets and optimize their ad targeting to reduce costs and improve ad performance. A lower CPM by Ad Set indicates that an advertiser is spending less money to reach their audience, offering better value for their advertising spend.
Example: An e-commerce business running a Facebook Ads campaign to promote a sale event tracks the CPM by ad set metric to compare the cost of reaching their target audience across different ad sets and optimize their budget allocation.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track CPM by Ad Set in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Ad Set using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put CPM by Ad Set on the Performance screen
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6Get CPM by Ad Set performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of CPM by Ad Set
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Facebook Ads CPM by Ad Set included in Dashboard Templates 1
Facebook Ads CPM by Ad Set included in Report Templates 1
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Details
Facebook Ads Advanced Report Template
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
General
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DescriptionCPM (Cost Per Mille) by Ad Set is a metric that shows the average cost per 1,000 impressions for an ad set. It is used to determine the efficiency of your ad set and can help to optimize your campaign to increase impressions while lowering costs.
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CategoryAdvertising
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SubcategoryCPM
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Date Added2017-06-12
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago 00:00 to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphNo
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Favorable Trenddecreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Facebook Ads
Reach by Ad Set
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
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Impressions by Campaign
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
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Clicks (All) by Ad
Clicks (All) by Ad metric in FbAds measures the total number of clicks received on an ad, including link clicks, button clicks, and clicks on any other part of the ad.
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Facebook Ads
Link Clicks by Ad
This metric measures the number of clicks on the ad link leading to the website or landing page. It doesn't measure any other clicks on the ad.
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Facebook Ads
Post Reactions by Ad Set
The Post Reactions by Ad Set metric tracks the number of reactions (likes, loves, etc.) received on a Facebook post that was promoted by a specific ad set, providing insights into the ad set's effectiveness in generating engagement with its target audience.
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Leads by Ad Set
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
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Facebook Ads
Purchases Conversion Value by Campaign
The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
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Facebook Ads
Purchases Conversion Value by Ad
Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.
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