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Facebook Ads CPM by Ad Set

CPM (Cost Per Mille) by Ad Set is a metric that shows the average cost per 1,000 impressions for an ad set. It is used to determine the efficiency of your ad set and can help to optimize your campaign to increase impressions while lowering costs.

With Databox you can track all your metrics from various data sources in one place.

CPM by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CPM by Ad Set"?
CPM (Cost per Thousand Impressions) by Ad Set is a metric in Facebook Ads Manager that shows the average cost of reaching 1000 impressions (or views) for an ad set. It helps advertisers to understand the effectiveness of ad sets in terms of the cost associated with reaching their intended target audience. With this metric, advertisers can compare the performance of multiple ad sets and optimize their ad targeting to reduce costs and improve ad performance. A lower CPM by Ad Set indicates that an advertiser is spending less money to reach their audience, offering better value for their advertising spend.
Example: An e-commerce business running a Facebook Ads campaign to promote a sale event tracks the CPM by ad set metric to compare the cost of reaching their target audience across different ad sets and optimize their budget allocation.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPM by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM by Ad Set on the Performance screen
  6. 6
    Get CPM by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM by Ad Set
Facebook Ads integration with Databox Track CPM by Ad Set from Facebook Ads in Databox GET STARTED

Facebook Ads CPM by Ad Set included in Dashboard Templates 1

  • Live view

    Facebook Ads Campaign Drill-down

    This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.

    Facebook Ads

Facebook Ads CPM by Ad Set included in Report Templates 1

  • Details

    Facebook Ads Advanced Report Template

    Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.

    Facebook Ads

Basics

  • Description
    CPM (Cost Per Mille) by Ad Set is a metric that shows the average cost per 1,000 impressions for an ad set. It is used to determine the efficiency of your ad set and can help to optimize your campaign to increase impressions while lowering costs.
  • Category
    Advertising
  • Subcategory
    CPM
  • Date Added
    2017-06-12
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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