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Facebook Ads Purchase ROAS (Return on Ad Spend) by Ad

Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.

With Databox you can track all your metrics from various data sources in one place.

Purchase ROAS (Return on Ad Spend) by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend) by Ad"?
The Purchase ROAS (Return on Ad Spend) metric measures the return on investment generated for every dollar spent on Facebook Ads that resulted in purchase events. It is calculated by dividing the revenue from the purchases made from these ads by the amount spent on the ads, and then multiplying by 100. A higher ROAS indicates that the advertising campaign is generating more revenue than it costs, while a lower ROAS indicates that the campaign is not generating enough revenue to cover its costs. This metric is useful for optimizing advertising campaigns and determining which ads and targeting strategies are most effective in generating sales.
Example: A company promoting their online store on Facebook Ads is using the Purchase ROAS by Ad metric to determine which ad generated the highest return on ad spend, so they can optimize their ad campaigns for better results.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase ROAS (Return on Ad Spend) by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) by Ad on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) by Ad
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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