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Facebook Ads Cost Per App Install by Campaign

Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.

With Databox you can track all your metrics from various data sources in one place.

Cost Per App Install by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost Per App Install by Campaign"?
The Cost Per App Install by Campaign metric is a measure of how much it costs to acquire a new app user through a specific Facebook Ads campaign. It is calculated by dividing the total cost of running the campaign by the number of app installs it generated. This metric helps advertisers assess the effectiveness of their campaigns at driving app installs and optimize their budgets accordingly.
Example: A gaming company uses the Cost Per App Install by Campaign metric to compare the effectiveness of different ad campaigns promoting their new mobile game.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost Per App Install by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost Per App Install by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost Per App Install by Campaign on the Performance screen
  6. 6
    Get Cost Per App Install by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost Per App Install by Campaign
Facebook Ads integration with Databox Track Cost Per App Install by Campaign from Facebook Ads in Databox GET STARTED

General

  • Description
    Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.
  • Category
    Advertising
  • Subcategory
    Installs
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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