Databox

Facebook Ads Purchases by Ad Set

The Purchases by Ad Set metric measures the number of completed purchases attributed to a specific ad set in a Facebook Ads campaign.

With Databox you can track all your metrics from various data sources in one place.

Purchases by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchases by Ad Set"?
The Purchases by Ad Set metric tracks the number of purchases made by customers who interacted with your ad set on Facebook. It is an important measure of the effectiveness of your ad set in generating sales and can help you optimize your Facebook advertising strategy. This metric helps you understand which ad sets are most successful in driving purchases and enables you to focus your budget and efforts on the campaigns that are delivering the best ROI.
Example: Example: Using Purchases by Ad Set metric, an e-commerce business identified the ad set that drove the most conversions and increased their budget for that specific ad set, resulting in a 30% increase in overall revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchases by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchases by Ad Set on the Performance screen
  6. 6
    Get Purchases by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchases by Ad Set
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track Purchases by Ad Set from Facebook Ads in Databox GET STARTED

General

  • Description
    The Purchases by Ad Set metric measures the number of completed purchases attributed to a specific ad set in a Facebook Ads campaign.
  • Category
    Advertising
  • Subcategory
    Purchases
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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