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Facebook Ads Impressions by Campaign

Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.

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Impressions by Campaign 2.190,879

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About
Tech details

The Impressions by Campaign metric shows the total number of times an ad from a specific campaign has been shown to users on Facebook or Instagram. This metric can help advertisers understand how well their campaign is performing in terms of generating visibility and awareness. Higher impressions suggest more ad exposure, but its important to monitor other metrics, such as click-through rates and conversions, to assess whether the campaign is delivering the desired results.

Example: An example of Impressions by Campaign metric could be determining the reach of a Facebook ad campaign promoting a new product launch, to see how many users were exposed to the ad.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Campaign using Databox, follow these steps:

1
Connect Facebook Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Impressions by Campaign on the Performance screen
6
Get Impressions by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Impressions by Campaign

Goals

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