Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
Facebook Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.
The Leads by Campaign metric measures the number of leads generated by each Facebook ad campaign, helping businesses track the effectiveness of their ad campaigns in terms of lead generation.
The Purchases by Ad Set metric measures the number of completed purchases attributed to a specific ad set in a Facebook Ads campaign.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.