Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
The Facebook Ads, Google Ads & Google Analytics 4 template allows you to monitor your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Measure performance across key metrics like ad spend, clicks, conversions, and ROAS—powered by Facebook Ads data. Designed for CMOs, PPC experts, and Facebook Ads specialists to optimize results and scale impact.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Frequency by Campaign is a metric that measures the average number of times an ad is shown to each person in your target audience. It helps you understand how often your ads are being shown to the same people and can indicate potential ad fatigue or audience saturation.
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
Clicks (All) by Ad metric in FbAds measures the total number of clicks received on an ad, including link clicks, button clicks, and clicks on any other part of the ad.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.
Purchases Conversion Value by Ad Set measures the total value of purchases made on your website or app attributed to an ad set.
Cost Per App Install is the average amount of money spent per user who installs your mobile application through a Facebook advertisement.