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Facebook Ads
CTR (Link Click-Through Rate) by Campaign
CTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "CTR (Link Click-Through Rate) by Campaign"?
CTR (Link Click-Through Rate) by Campaign is a measure of the percentage of people who click on a link in an ad compared to the number of times the ad is shown. This metric provides valuable insights into the performance of a specific campaign and helps advertisers determine if their messaging and targeting are effective. A high CTR indicates that the ad is resonating with the audience and driving traffic to the advertised destination, while a low CTR suggests that adjustments may be necessary to improve the campaign's performance.
Example: A fashion e-commerce company wants to measure the effectiveness of their ad campaigns in driving traffic to their website. By tracking the CTR (Link Click-Through Rate) by Campaign metric, they can evaluate which campaigns are performing well in terms of generating clicks and subsequently optimize their ad spend accordingly.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track CTR (Link Click-Through Rate) by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (Link Click-Through Rate) by Campaign using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put CTR (Link Click-Through Rate) by Campaign on the Performance screen
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6Get CTR (Link Click-Through Rate) by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of CTR (Link Click-Through Rate) by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionCTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
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CategoryAdvertising
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SubcategoryCTR
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Date Added2017-06-12
Specification
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Metric Typegeneral
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DimensionalYes
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago 00:00 to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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