CTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (Link Click-Through Rate) by Campaign using Databox, follow these steps:
The Amount Spent by Ad Set metric shows the total cost incurred on a specific ad set during a given time period. It includes all the charges relevant to the ad set, such as clicks, impressions, and conversions. This metric helps advertisers to track their expenses and make informed decisions about their ad campaigns.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
Link Clicks by Campaign is a metric that measures the number of clicks on links within an ad, broken down by each individual campaign. It helps track the effectiveness of campaigns in driving traffic to a desired website or landing page.
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
Post Shares by Ad is a metric that measures the number of times an ad was shared by users on Facebook. This metric can help evaluate the virality of an ad and its potential reach beyond the initial target audience.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Cost per App Install by Ad Set metric is the average cost incurred for acquiring one app install through a specific ad set. It helps to evaluate the performance of individual ad sets and optimize them to achieve maximum ROI.