CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Ad using Databox, follow these steps:
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
CPM (Cost Per Mille) by Ad Set is a metric that shows the average cost per 1,000 impressions for an ad set. It is used to determine the efficiency of your ad set and can help to optimize your campaign to increase impressions while lowering costs.
CPC (All) by Ad Set is a metric that measures the average cost of each click on your Facebook ad across all placements and devices within a specific ad set.
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
Cost per App Install by Ad Set metric is the average cost incurred for acquiring one app install through a specific ad set. It helps to evaluate the performance of individual ad sets and optimize them to achieve maximum ROI.