CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
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Used to show comparisons between values.
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To track CPP by Ad using Databox, follow these steps:
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
CPM (Cost per Mile) is a Facebook Ads metric that measures how much you pay for 1,000 ad impressions. It helps you determine the effectiveness of your ad campaign and the cost of it.
Clicks (All) by Ad metric in FbAds measures the total number of clicks received on an ad, including link clicks, button clicks, and clicks on any other part of the ad.
The Post Reactions by Ad Set metric tracks the number of reactions (likes, loves, etc.) received on a Facebook post that was promoted by a specific ad set, providing insights into the ad set's effectiveness in generating engagement with its target audience.
Page Likes by Ad Set is a metric in Facebook Ads Manager that measures the number of new page likes gained through each ad set. This metric helps to gauge the effectiveness of ad sets in driving page likes and building brand awareness.
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
The App Installs by Ad Set metric measures the number of installs generated by each ad set in a Facebook app install campaign.
The cost per app install ad metric refers to the cost incurred by an advertiser to acquire one app installation through Facebook advertising.