CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Ad using Databox, follow these steps:
Reach by Ad is a Facebook Ads metric that represents the number of people who saw an ad at least once, regardless of whether or not they engaged with it.
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
The Adds to Cart by Ad Set metric measures the number of times an ad campaign or set has resulted in a user clicking the "Add to Cart" button on your website, providing insight into which ad sets are most effective in driving conversions.