CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Ad using Databox, follow these steps:
Amount spent is a Facebook Ads metric that tracks the total amount of money spent on an ad campaign, ad set or ad during a specified time period. This includes the cost of impressions, clicks, and any other actions taken by users on the ad.
Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.
Post Comments by Campaign metric shows the number of comments received on Facebook posts within a particular campaign, helping measure engagement and social interaction.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
The Purchases by Ad Set metric measures the number of completed purchases attributed to a specific ad set in a Facebook Ads campaign.
The Adds to Cart by Ad Set metric measures the number of times an ad campaign or set has resulted in a user clicking the "Add to Cart" button on your website, providing insight into which ad sets are most effective in driving conversions.