Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
This Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
CPP represents the (estimated) average cost to reach 1,000 people.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
Clicks (All) by Campaign is a metric that measures the total number of clicks received by all ads within a specific campaign, including all clicks on links, call-to-action buttons, and other interactions with the ad.
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
App Installs by Ad is a campaign metric that measures the number of app installations resulting directly from Facebook ads. It's an important indicator of the effectiveness of a Facebook ads campaign in driving app downloads.
Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.