Databox

Facebook Ads Impressions by Ad

Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Ad"?
Impressions by Ad is a metric that measures the number of times an ad has been displayed to a user. Each time an ad is displayed, it counts as one impression. This metric is important because it gives you an idea of the reach of your ad and how many people it is being shown to. However, it is important to note that an impression does not necessarily mean that the user has interacted with your ad or taken any action. It simply means that they have seen the ad. By analyzing the impressions by ad metric, you can make informed decisions about the effectiveness of your ad campaigns and refine your targeting, creative, and messaging to improve your results.
Example: An e-commerce company tracks Impressions by Ad to measure the reach of their Facebook ads promoting a new product line, allowing them to optimize their ad targeting and creative to maximize exposure to their target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Ad on the Performance screen
  6. 6
    Get Impressions by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Impressions by Ad from Facebook Ads in Databox GET STARTED

Facebook Ads Impressions by Ad included in Dashboard Templates 1

  • Live view

    Facebook Pages & Facebook Ads: Engagement Summary

    This Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.

    Facebook Ads Facebook Pages

Facebook Ads Impressions by Ad included in Report Templates 1

  • Details

    Paid Ads Report Template

    High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads

    Facebook Ads Google Ads LinkedIn Ads

General

  • Description
    Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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