Facebook Ads
Impressions by Ad Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenThis Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Facebook Ads
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
Facebook Ads
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
Facebook Ads
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
Facebook Ads
CTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
Facebook Ads
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.
Facebook Ads
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
Facebook Ads
Post Shares by Ad is a metric that measures the number of times an ad was shared by users on Facebook. This metric can help evaluate the virality of an ad and its potential reach beyond the initial target audience.
Facebook Ads
The Ads to Cart Conversion Value by Ad metric measures the total value of products added to the cart by people who clicked on your ads, helping you track the effectiveness of your ad campaigns in driving sales and revenue.
