Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
Frequency by Campaign is a metric that measures the average number of times an ad is shown to each person in your target audience. It helps you understand how often your ads are being shown to the same people and can indicate potential ad fatigue or audience saturation.
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
Post Reactions by Campaign is a metric that measures the total number of reactions (likes, loves, haha, wow, sad, angry) a specific campaign has received on its posts. It helps to evaluate the engagement of the target audience with the campaign and its impact.
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.