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Facebook Ads CPM by Ad

CPM (Cost per Mile) is a Facebook Ads metric that measures how much you pay for 1,000 ad impressions. It helps you determine the effectiveness of your ad campaign and the cost of it.

With Databox you can track all your metrics from various data sources in one place.

CPM by Ad 2.190,879

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About
Technical Details

CPM stands for "cost per mil," or cost per thousand impressions. This metric measures the cost of serving an ad to 1,000 users. Advertisers use CPM to understand how efficiently their ads are reaching their target audience and to compare the cost of different ad placements. A high CPM may indicate a high demand for the ad's placement, while a low CPM may indicate less competition. Advertisers can optimize their campaigns by targeting high-value audiences and placing their ads in locations with the lowest CPM.

Example: CPM by Ad can be used to compare the cost-effectiveness of different ad placements on Facebook, such as newsfeed ads vs. story ads, by showing the cost per 1,000 impressions of each ad format.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track CPM by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM by Ad using Databox, follow these steps:

1
Connect Facebook Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put CPM by Ad on the Performance screen
6
Get CPM by Ad performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of CPM by Ad

Goals

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