CPM (Cost per Mile) is a Facebook Ads metric that measures how much you pay for 1,000 ad impressions. It helps you determine the effectiveness of your ad campaign and the cost of it.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Ad using Databox, follow these steps:
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
CPC (All) is the cost per click metric that measures the average amount paid for all clicks on an ad, including link clicks, likes, comments, and shares.
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
The App Installs metric measures how many times a user installs an app through an ad campaign on Facebook. It helps advertisers gauge the effectiveness of their app promotion and user acquisition strategies.
The Ads to Cart Conversion Value is a metric that measures the total amount of revenue generated from purchases made by users who added items to their cart after clicking on your Facebook ad.