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Facebook Ads Campaign Drill-down
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
Facebook Ads
Link Clicks by Ad
This metric measures the number of clicks on the ad link leading to the website or landing page. It doesn't measure any other clicks on the ad.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Link Clicks by Ad"?
Link Clicks by Ad is a Facebook Ads metric that measures the number of clicks on the links included in your ad. This metric is particularly useful in determining the effectiveness of your ad in driving traffic to a website or landing page. By analyzing how many link clicks your ad has generated, you can gain insights into which ads are resonating with your target audience and adjust your ad strategy accordingly. Additionally, analyzing this metric can help you optimize your ad performance by identifying which ads are generating the most engagement with your target audience.
Example: A fitness brand wants to drive traffic to their website through a Facebook ad. They track Link Clicks by Ad to analyze which ads are generating the most clicks and optimize their campaigns accordingly.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Link Clicks by Ad in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Link Clicks by Ad using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Link Clicks by Ad on the Performance screen
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6Get Link Clicks by Ad performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Link Clicks by Ad
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Facebook Ads Link Clicks by Ad included in Dashboard Templates 1
Facebook Ads Link Clicks by Ad included in Report Templates 1
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Details
Facebook Ads Advanced Report Template
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
General
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DescriptionThis metric measures the number of clicks on the ad link leading to the website or landing page. It doesn't measure any other clicks on the ad.
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CategoryAdvertising
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SubcategoryClicks
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Date Added2017-06-12
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago 00:00 to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesYes
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ForecastsYes
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BenchmarksNo
Related Metrics
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Facebook Ads
Impressions by Campaign
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
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Facebook Ads
Impressions by Ad
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
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Facebook Ads
Amount Spent by Ad Set
The Amount Spent by Ad Set metric shows the total cost incurred on a specific ad set during a given time period. It includes all the charges relevant to the ad set, such as clicks, impressions, and conversions. This metric helps advertisers to track their expenses and make informed decisions about their ad campaigns.
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Facebook Ads
Post Engagement
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
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Facebook Ads
Post Shares by Ad Set
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
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Facebook Ads
Leads by Ad
Leads by Ad parameter in Facebook Ads provide information about the number of people who have taken a specific action, such as filling out a form or subscribing to a service, after seeing your advertisement. It quantifies the effectiveness of your ads in generating leads for your business.
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Facebook Ads
App Installs
The App Installs metric measures how many times a user installs an app through an ad campaign on Facebook. It helps advertisers gauge the effectiveness of their app promotion and user acquisition strategies.
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Facebook Ads
App Installs by Campaign
App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
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