The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases Conversion Value by Campaign using Databox, follow these steps:
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
Leads by Ad parameter in Facebook Ads provide information about the number of people who have taken a specific action, such as filling out a form or subscribing to a service, after seeing your advertisement. It quantifies the effectiveness of your ads in generating leads for your business.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
The Adds to Cart by Ad Set metric measures the number of times an ad campaign or set has resulted in a user clicking the "Add to Cart" button on your website, providing insight into which ad sets are most effective in driving conversions.