The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases Conversion Value by Campaign using Databox, follow these steps:
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
Link Clicks by Ad Set shows the total number of clicks on links in your ad set, reflecting the effectiveness of your ad messages.
Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
The Ads to Cart Conversion Value is a metric that measures the total amount of revenue generated from purchases made by users who added items to their cart after clicking on your Facebook ad.