The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases Conversion Value by Campaign using Databox, follow these steps:
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Page Likes by Campaign metric shows the number of new page likes driven by each Facebook ad campaign. This measures the effectiveness of the ad in gaining new followers and building the audience.
The Leads by Campaign metric measures the number of leads generated by each Facebook ad campaign, helping businesses track the effectiveness of their ad campaigns in terms of lead generation.
Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.