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Facebook Ads App Installs

The App Installs metric measures how many times a user installs an app through an ad campaign on Facebook. It helps advertisers gauge the effectiveness of their app promotion and user acquisition strategies.

With Databox you can track all your metrics from various data sources in one place.

App Installs 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "App Installs"?
App Installs is a metric that measures the number of times your app has been installed by users as a result of your Facebook Ads campaign. It tracks the total number of app installs across all devices and provides insights on the effectiveness of your advertising efforts in generating app downloads. This metric helps app developers and marketers to evaluate the success of their ad campaigns and optimize their strategies for improved installs and user engagement.
Example: By tracking App Installs metric, we realized our ad campaign brought 10,000 installs in only 3 days resulting in 15% new user retention rate.
This metric has one or more equivalents:
Google Play integration with Databox Installs on Active Devices
Google Play integration with Databox Installs by Device
Google Play integration with Databox Installs by User

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track App Installs in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track App Installs using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put App Installs on the Performance screen
  6. 6
    Get App Installs performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of App Installs
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track App Installs from Facebook Ads in Databox GET STARTED

Basics

  • Description
    The App Installs metric measures how many times a user installs an app through an ad campaign on Facebook. It helps advertisers gauge the effectiveness of their app promotion and user acquisition strategies.
  • Category
    Advertising
  • Subcategory
    Installs
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v21.0/{adAccountId}/insights

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