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Facebook Ads CPP by Ad Set

CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.

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CPP by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CPP by Ad Set"?
CPP (cost per purchase) by Ad Set is a metric that helps to analyze the cost-effectiveness of an ad set in terms of generating purchases. It indicates the amount an advertiser spent to acquire each purchase from that particular ad set. It is calculated by dividing the total cost of the ad set by the number of purchases generated. Lower CPP means that the ad set is performing well in terms of generating purchases, while a higher CPP indicates that more money is being spent to acquire each purchase. By monitoring and optimizing the CPP by Ad Set metric, advertisers can improve their ad campaigns' efficiency, increase their return on investment (ROI), and maximize their sales.
Example: A fitness brand wants to evaluate which ad set is more cost-effective in terms of reaching their target audience. They compare the CPP by Ad Set metric for two ad sets targeting different age groups to determine which one is more efficient.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPP by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPP by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPP by Ad Set on the Performance screen
  6. 6
    Get CPP by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPP by Ad Set
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
  • Category
    Advertising
  • Subcategory
    CPP
  • Date Added
    2017-06-12
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v21.0/{adAccountId}/insights

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