Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
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Used to show comparisons between values.
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To track Amount Spent by Campaign using Databox, follow these steps:
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Impressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.
The Amount Spent by Ad Set metric shows the total cost incurred on a specific ad set during a given time period. It includes all the charges relevant to the ad set, such as clicks, impressions, and conversions. This metric helps advertisers to track their expenses and make informed decisions about their ad campaigns.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
CTR (All) by Ad is a Facebook Ads metric that measures the ratio of clicks to impressions for all the ads in a campaign. It helps determine the effectiveness of ad targeting, relevance and creative.
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
The Post Reactions by Ad Set metric tracks the number of reactions (likes, loves, etc.) received on a Facebook post that was promoted by a specific ad set, providing insights into the ad set's effectiveness in generating engagement with its target audience.
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
The cost per app install ad metric refers to the cost incurred by an advertiser to acquire one app installation through Facebook advertising.