CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Campaign using Databox, follow these steps:
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
CPC (All) is the cost per click metric that measures the average amount paid for all clicks on an ad, including link clicks, likes, comments, and shares.
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.
Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.