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Facebook Ads CPM by Campaign

CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.

With Databox you can track all your metrics from various data sources in one place.

CPM by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPM by Campaign"?
CPM (Cost per thousand impressions) by Campaign is a Facebook Ads metric that measures the cost an advertiser pays per 1000 impressions of an ad within a campaign. This metric is useful for understanding how much an advertiser is spending to reach a thousand users within their target audience. It shows how efficiently ad spend is being used to reach the desired audience and can be used to optimize future campaigns to reduce costs and increase reach.
Example: The CPM by Campaign metric can be used by a healthcare brand to determine the cost of reaching 1000 potential patients through their Facebook ad campaign promoting a new medical facility.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPM by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM by Campaign on the Performance screen
  6. 6
    Get CPM by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM by Campaign
Facebook Ads integration with Databox Track CPM by Campaign from Facebook Ads in Databox GET STARTED

Facebook Ads CPM by Campaign included in Dashboard Templates 2

  • Live view

    Facebook Ads Campaign Drill-down

    This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.

    Facebook Ads
  • Live view

    Facebook Ads Purchase & Leads Breakdown

    With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.

    Facebook Ads

Facebook Ads CPM by Campaign included in Report Templates 1

  • Details

    Facebook Ads Report Template

    Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.

    Facebook Ads

General

  • Description
    CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
  • Category
    Advertising
  • Subcategory
    CPM
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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