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Facebook Ads Frequency by Ad

Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.

With Databox you can track all your metrics from various data sources in one place.

Frequency by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Ad"?
Frequency by Ad is a metric that measures how many times your ad has been shown on average to each person in your audience. It is calculated by dividing the total number of impressions by the total number of unique people reached. A high frequency can indicate ad fatigue, causing lower engagement and ultimately, lower performance. Monitoring your frequency can help you adjust your ad targeting and creative, ensuring that your ad continues to reach new and relevant audiences.
Example: A beauty brand noticed that their Frequency by Ad was high on a recent campaign, indicating that their audience may have been getting tired of seeing the same ad multiple times. They used this insight to refresh their ad creative and saw an increase in engagement and conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Ad on the Performance screen
  6. 6
    Get Frequency by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Frequency by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.
  • Category
    Advertising
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Minimum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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