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Facebook Ads Frequency by Ad

Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.

With Databox you can track all your metrics from various data sources in one place.

Frequency by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Frequency by Ad"?
Frequency by Ad is a metric that measures how many times your ad has been shown on average to each person in your audience. It is calculated by dividing the total number of impressions by the total number of unique people reached. A high frequency can indicate ad fatigue, causing lower engagement and ultimately, lower performance. Monitoring your frequency can help you adjust your ad targeting and creative, ensuring that your ad continues to reach new and relevant audiences.
Example: A beauty brand noticed that their Frequency by Ad was high on a recent campaign, indicating that their audience may have been getting tired of seeing the same ad multiple times. They used this insight to refresh their ad creative and saw an increase in engagement and conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Ad on the Performance screen
  6. 6
    Get Frequency by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Ad
Facebook Ads integration with Databox Track Frequency by Ad from Facebook Ads in Databox GET STARTED

Basics

  • Description
    Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.
  • Category
    Advertising
  • Date Added
    2017-06-12
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    Yes
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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