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Facebook Ads App Installs by Campaign

App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.

With Databox you can track all your metrics from various data sources in one place.

App Installs by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "App Installs by Campaign"?
The App Installs by Campaign metric refers to the number of times an app is successfully downloaded and installed by users who clicked on an ad from a specific campaign. It is a measure of the effectiveness of an ad campaign in driving app installations and can help advertisers optimize their targeting, ad creative, and bidding strategies to achieve their app install objectives. This metric can be tracked and analyzed through Facebook Ads Manager and can provide valuable insights into the performance of individual campaigns and overall app growth.
Example: A mobile gaming app had three campaigns running simultaneously with different targeting and budget. The App Installs by Campaign metric helped to identify which campaign brought the most app installs and helped to optimize the budget towards the best performing campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track App Installs by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track App Installs by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put App Installs by Campaign on the Performance screen
  6. 6
    Get App Installs by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of App Installs by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track App Installs by Campaign from Facebook Ads in Databox GET STARTED

General

  • Description
    App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
  • Category
    Advertising
  • Subcategory
    Installs
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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