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Facebook Ads
App Installs by Campaign
App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "App Installs by Campaign"?
The App Installs by Campaign metric refers to the number of times an app is successfully downloaded and installed by users who clicked on an ad from a specific campaign. It is a measure of the effectiveness of an ad campaign in driving app installations and can help advertisers optimize their targeting, ad creative, and bidding strategies to achieve their app install objectives. This metric can be tracked and analyzed through Facebook Ads Manager and can provide valuable insights into the performance of individual campaigns and overall app growth.
Example: A mobile gaming app had three campaigns running simultaneously with different targeting and budget. The App Installs by Campaign metric helped to identify which campaign brought the most app installs and helped to optimize the budget towards the best performing campaign.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track App Installs by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track App Installs by Campaign using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put App Installs by Campaign on the Performance screen
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6Get App Installs by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of App Installs by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionApp Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
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CategoryAdvertising
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SubcategoryInstalls
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Date Added2017-06-12
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://graph.facebook.com/v21.0/{adAccountId}/insights
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