App Installs by Campaign is a metric in Facebook Ads that helps track the number of times a mobile app was installed as a direct result of a specific ad campaign. It enables app advertisers to measure and optimize the performance of their campaigns, helping them to drive more app installs and improve ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track App Installs by Campaign using Databox, follow these steps:
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Post Comments is a metric that measures the number of comments on a Facebook post. It indicates engagement level and can help evaluate the success of an ad campaign.
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
The Post Shares by Campaign metric measures the total number of times a specific post has been shared across different Facebook advertising campaigns. This metric helps advertisers understand how often their content is being shared and how viral their ad campaigns are becoming.
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.