Track all of your key business metrics from one screen
GET STARTED
Facebook Ads
CTR (Link Click-Through Rate) by Ad
CTR (Link Click-Through Rate) is a measure of how many users clicked on a link within an ad, compared to the number of times the ad was shown. It indicates how effective an ad is at encouraging users to take action and visit a website.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "CTR (Link Click-Through Rate) by Ad"?
CTR, or Link Click-Through Rate, is a metric used in Facebook Ads that measures the effectiveness of your ad in encouraging people to click through to your website. It is calculated by dividing the number of clicks on your ad by the number of impressions it receives. A higher CTR indicates that more people are interested in the content you are promoting, which can lead to increased engagement and conversions. It is important to monitor your CTR regularly and make adjustments to your ads to improve its performance.
Example: A retail company wants to measure user engagement with their new spring collection. By analyzing the CTR in their ad campaign, they can see which images and call-to-action buttons are generating the most clicks from users interested in purchasing the items.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track CTR (Link Click-Through Rate) by Ad in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (Link Click-Through Rate) by Ad using Databox, follow these steps:
-
1Connect Facebook Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put CTR (Link Click-Through Rate) by Ad on the Performance screen
-
6Get CTR (Link Click-Through Rate) by Ad performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of CTR (Link Click-Through Rate) by Ad
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
-
DescriptionCTR (Link Click-Through Rate) is a measure of how many users clicked on a link within an ad, compared to the number of times the ad was shown. It indicates how effective an ad is at encouraging users to take action and visit a website.
-
CategoryAdvertising
-
SubcategoryCTR
-
Date Added2017-06-12
Specification
-
Metric Typegeneral
-
DimensionalYes
-
Maximum Value1
-
Decimal DigitsYes
-
Currency UnitsNo
-
GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 3 years ago 00:00 to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Default FormatPercentage
-
Cumulative GraphNo
-
Favorable Trendincreasing
-
Media CreativesYes
-
ForecastsYes
-
BenchmarksNo
Related Metrics
-
Facebook Ads
Reach by Ad Set
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
-
Facebook Ads
Impressions by Ad
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
-
Facebook Ads
Frequency
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
-
Facebook Ads
CPP by Campaign
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
-
Facebook Ads
Clicks (All) by Ad
Clicks (All) by Ad metric in FbAds measures the total number of clicks received on an ad, including link clicks, button clicks, and clicks on any other part of the ad.
-
Facebook Ads
Post Reactions by Ad
Post Reactions by Ad is a metric that tells you the number of reactions on your ads, such as likes, loves, and wows. It helps you measure the engagement level and audience sentiment towards your ads.
-
Facebook Ads
Purchase ROAS (Return on Ad Spend) by Ad
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
-
Facebook Ads
Adds to Cart by Campaign
The Adds to Cart by Campaign metric tracks the number of times users added items to their cart after clicking on a particular campaign ad. It helps measure the effectiveness of a campaign in driving potential customers towards making a purchase.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.