CTR (Link Click-Through Rate) is a measure of how many users clicked on a link within an ad, compared to the number of times the ad was shown. It indicates how effective an ad is at encouraging users to take action and visit a website.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (Link Click-Through Rate) by Ad using Databox, follow these steps:
Clicks (All) by Ad Set metric measures the total number of clicks received by an ad set across all ads within the selected date range, including clicks on links, call-to-action buttons, and other interactive elements.
The CTR (All) by Campaign metric is a measure of the number of clicks an ad receives divided by the number of times it has been served, across all campaigns. It helps to identify the effectiveness of ad campaigns and aids in optimizing them for better performance.
CPC (All) is the cost per click metric that measures the average amount paid for all clicks on an ad, including link clicks, likes, comments, and shares.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.
Cost Per App Install is the average amount of money spent per user who installs your mobile application through a Facebook advertisement.
The Ads to Cart Conversion Value is a metric that measures the total amount of revenue generated from purchases made by users who added items to their cart after clicking on your Facebook ad.
The "Adds to Cart Conversion Value by Ad Set" metric measures the total value of products added to cart through each ad set, allowing advertisers to see which sets are most effective at driving valuable conversions.