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Facebook Ads Campaign Drill-down
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
Facebook Ads
Impressions by Ad Set
Impressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Impressions by Ad Set"?
Impressions by Ad Set is a metric in Facebook Ads that measures how many times your ad was displayed to people. Specifically, it shows the number of times your ad was shown to individuals within a specific ad set. This metric is important because it gives insight into the reach of your ad and how frequently it is being seen. By monitoring your Impressions by Ad Set, you can determine whether your ad is resonating with your target audience and adjust your strategy accordingly.
Example: An Ad Set for a tech product received 10,000 Impressions and resulted in 300 website visits, while another Ad Set received 5,000 Impressions with only 50 website visits.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Impressions by Ad Set in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad Set using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Impressions by Ad Set on the Performance screen
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6Get Impressions by Ad Set performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Impressions by Ad Set
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Facebook Ads Impressions by Ad Set included in Dashboard Templates 1
Facebook Ads Impressions by Ad Set included in Report Templates 1
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Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Basics
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DescriptionImpressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.
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CategoryAdvertising
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SubcategoryImpressions
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Date Added2017-06-12
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://graph.facebook.com/v21.0/{adAccountId}/insights
Related Metrics
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Facebook Ads
Reach by Ad Set
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
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Facebook Ads
Frequency by Campaign
Frequency by Campaign is a metric that measures the average number of times an ad is shown to each person in your target audience. It helps you understand how often your ads are being shown to the same people and can indicate potential ad fatigue or audience saturation.
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Facebook Ads
CPP
CPP represents the (estimated) average cost to reach 1,000 people.
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Facebook Ads
CPM
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
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Facebook Ads
Link Clicks
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
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Facebook Ads
Post Comments by Ad
Post Comments by Ad metric measures the number of comments generated on a particular post where an ad was placed. This metric helps in evaluating the engagement level and the performance of the ad campaign.
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Facebook Ads
Post Shares
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
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Facebook Ads
Leads by Ad
Leads by Ad parameter in Facebook Ads provide information about the number of people who have taken a specific action, such as filling out a form or subscribing to a service, after seeing your advertisement. It quantifies the effectiveness of your ads in generating leads for your business.
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