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Facebook Ads Impressions by Ad Set

Impressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions by Ad Set"?
Impressions by Ad Set is a metric in Facebook Ads that measures how many times your ad was displayed to people. Specifically, it shows the number of times your ad was shown to individuals within a specific ad set. This metric is important because it gives insight into the reach of your ad and how frequently it is being seen. By monitoring your Impressions by Ad Set, you can determine whether your ad is resonating with your target audience and adjust your strategy accordingly.
Example: An Ad Set for a tech product received 10,000 Impressions and resulted in 300 website visits, while another Ad Set received 5,000 Impressions with only 50 website visits.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Ad Set on the Performance screen
  6. 6
    Get Impressions by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Ad Set
Facebook Ads integration with Databox Track Impressions by Ad Set from Facebook Ads in Databox GET STARTED

Facebook Ads Impressions by Ad Set included in Dashboard Templates 1

  • Live view

    Facebook Ads Campaign Drill-down

    This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.

    Facebook Ads

Facebook Ads Impressions by Ad Set included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Impressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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