CPP represents the (estimated) average cost to reach 1,000 people.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP using Databox, follow these steps:
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.
Clicks (All) by Campaign is a metric that measures the total number of clicks received by all ads within a specific campaign, including all clicks on links, call-to-action buttons, and other interactions with the ad.
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
Post Shares by Ad is a metric that measures the number of times an ad was shared by users on Facebook. This metric can help evaluate the virality of an ad and its potential reach beyond the initial target audience.
The Leads by Campaign metric measures the number of leads generated by each Facebook ad campaign, helping businesses track the effectiveness of their ad campaigns in terms of lead generation.
Adds to Cart by Ad is a Facebook Ads metric that tracks the number of times users add products to their cart after clicking through an ad. It indicates the effectiveness of the ad in capturing the interest of your target audience and driving them to take a purchase-related action.