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Facebook Ads CPP

CPP represents the (estimated) average cost to reach 1,000 people.

With Databox you can track all your metrics from various data sources in one place.

CPP 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPP"?
Cost per thousand impressions (CPM) is a common metric used in advertising to calculate the cost of displaying an ad one thousand times. Cost per purchase (CPP) is a metric that determines the cost of each purchase made from an ad campaign. This calculation takes into account the total cost of the campaign as well as the number of purchases made. Essentially, the goal is to achieve the lowest CPP possible to maximize return on investment (ROI). It is important to note that CPP can vary depending on factors such as audience targeting, ad creative, and ad placement. As a Facebook Ads expert, understanding and optimizing CPP is key to creating successful campaigns for clients.
Example: The average cost per purchase (CPP) metric is used to optimize ad campaigns for an e-commerce store to acquire new customers through Facebook Ads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPP in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPP using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPP on the Performance screen
  6. 6
    Get CPP performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPP
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Facebook Ads integration with Databox Track CPP from Facebook Ads in Databox GET STARTED

General

  • Description
    CPP represents the (estimated) average cost to reach 1,000 people.
  • Category
    Advertising
  • Subcategory
    CPP
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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