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Facebook Ads Cost Per App Install by Ad

The cost per app install ad metric refers to the cost incurred by an advertiser to acquire one app installation through Facebook advertising.

With Databox you can track all your metrics from various data sources in one place.

Cost Per App Install by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost Per App Install by Ad"?
Cost Per App Install is a key metric in the world of Facebook advertising. This metric measures the amount of money it takes to persuade a user to download a particular app through a specific ad campaign. This metric is calculated by dividing the total ad spending on a campaign by the total number of app installs generated. Understanding Cost Per App Install is crucial for businesses who want to optimize their advertising efforts, as it helps them determine how effective their ads are at driving app downloads and allows them to make data-informed decisions about how to optimize their campaigns for better results.
Example: Driving app installs for a new mobile game by targeting high-intent audiences interested in similar games and optimizing ad creatives for maximum engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost Per App Install by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost Per App Install by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost Per App Install by Ad on the Performance screen
  6. 6
    Get Cost Per App Install by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost Per App Install by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track Cost Per App Install by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    The cost per app install ad metric refers to the cost incurred by an advertiser to acquire one app installation through Facebook advertising.
  • Category
    Advertising
  • Subcategory
    Installs
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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