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Facebook Ads CPC (All) by Campaign

A metric that shows the average cost per click (CPC) across all ad sets within a campaign. It helps measure the efficiency and effectiveness of a campaign's targeting and creative elements in driving clicks to a website or landing page.

With Databox you can track all your metrics from various data sources in one place.

CPC (All) by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPC (All) by Campaign"?
The CPC (All) by Campaign metric is a measure of the average cost per click for all clicks on an ad campaign. It accounts for both link clicks and non-link clicks, such as likes, comments, and shares. This metric is important because it helps advertisers understand how much they are paying for each engagement with their ad. Ads with a higher CPC may indicate that the targeting or ad content needs to be adjusted to increase effectiveness and reduce costs.
Example: CPC (All) by Campaign metric can be used to compare the cost-effectiveness of campaigns that have different objectives, such as lead generation vs. website clicks.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPC (All) by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC (All) by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPC (All) by Campaign on the Performance screen
  6. 6
    Get CPC (All) by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPC (All) by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track CPC (All) by Campaign from Facebook Ads in Databox GET STARTED

Facebook Ads CPC (All) by Campaign included in Report Templates 1

  • Details

    🎯 Paid Advertising Report Template

    Analyze ad spend, conversions, ROAS, and more across Google, Facebook, and LinkedIn Ads. Built for CMOs, performance marketers, and growth teams to optimize campaign performance and maximize ROI.

    Google Ads LinkedIn Ads Facebook Ads

General

  • Description
    A metric that shows the average cost per click (CPC) across all ad sets within a campaign. It helps measure the efficiency and effectiveness of a campaign's targeting and creative elements in driving clicks to a website or landing page.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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