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Facebook Ads Adds to Cart by Ad

Adds to Cart by Ad is a Facebook Ads metric that tracks the number of times users add products to their cart after clicking through an ad. It indicates the effectiveness of the ad in capturing the interest of your target audience and driving them to take a purchase-related action.

With Databox you can track all your metrics from various data sources in one place.

Adds to Cart by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Adds to Cart by Ad"?
Adds to Cart by Ad is a metric that measures the number of times an advertisement on Facebook or Instagram has led to a user adding the advertised product to their cart. This metric is a valuable indicator of ad effectiveness, as it helps advertisers understand how well their ads are driving user engagement and converting interest into sales. By monitoring this metric, advertisers can adjust their targeting and creative strategies to optimize their campaigns for maximum effectiveness and ROI.
Example: A clothing brand seeks to measure the effectiveness of their Facebook Ads by tracking how many users added items to their cart after clicking on the ad.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Adds to Cart by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Adds to Cart by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Adds to Cart by Ad on the Performance screen
  6. 6
    Get Adds to Cart by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Adds to Cart by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Adds to Cart by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    Adds to Cart by Ad is a Facebook Ads metric that tracks the number of times users add products to their cart after clicking through an ad. It indicates the effectiveness of the ad in capturing the interest of your target audience and driving them to take a purchase-related action.
  • Category
    Advertising
  • Subcategory
    Cart
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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