Adds to Cart by Ad is a Facebook Ads metric that tracks the number of times users add products to their cart after clicking through an ad. It indicates the effectiveness of the ad in capturing the interest of your target audience and driving them to take a purchase-related action.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Adds to Cart by Ad using Databox, follow these steps:
The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.
App Installs by Ad is a campaign metric that measures the number of app installations resulting directly from Facebook ads. It's an important indicator of the effectiveness of a Facebook ads campaign in driving app downloads.
The cost per app install ad metric refers to the cost incurred by an advertiser to acquire one app installation through Facebook advertising.
The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.
The "Adds to Cart Conversion Value by Ad Set" metric measures the total value of products added to cart through each ad set, allowing advertisers to see which sets are most effective at driving valuable conversions.