The frequency metric refers to the average number of times a user sees your ad during a given time period. It helps you understand how frequently your ad is being shown to the same audience. A higher frequency can lead to ad fatigue and lower performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency using Databox, follow these steps:
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
Conversion by Ad is a performance metric that measures the number of conversions generated by an ad campaign, such as app installs, website visits or purchases. It helps to understand how effective an ad is in driving users towards achieving the desired action.
The Paid Shares by Ad Group metric shows the number of times users shared your ad after being served it through paid promotion, allowing you to optimize your ad groups for increased engagement and virality.
Paid Profile Visits by Campaign is a TikTokAds metric that measures the number of times users visited an advertiser's profile page via a specific campaign, to assess the effectiveness of the campaign in generating interest and driving traffic to the brand's profile.
Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.