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TikTok Ads Frequency

The frequency metric refers to the average number of times a user sees your ad during a given time period. It helps you understand how frequently your ad is being shown to the same audience. A higher frequency can lead to ad fatigue and lower performance.

With Databox you can track all your metrics from various data sources in one place.

Frequency 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Frequency"?
Frequency is a metric that measures the average number of times an ad was seen by each user within a given time period. Essentially, it shows how often an ad is being displayed to the same person. A high frequency could indicate ad fatigue, where the audience is becoming bored or annoyed with the ad, while a low frequency might mean the ad is not being seen enough to have an impact. It's important to track frequency to ensure that an advertising campaign is reaching its intended audience effectively without being excessive or annoying.
Example: A clothing brand wants to reach a maximum of 2x ad frequency with its new product launch campaign to avoid ad fatigue and maintain user engagement.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Frequency in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency on the Performance screen
  6. 6
    Get Frequency performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency
TikTok Ads integration with Databox Track Frequency from TikTok Ads in Databox GET STARTED

Basics

  • Description
    The frequency metric refers to the average number of times a user sees your ad during a given time period. It helps you understand how frequently your ad is being shown to the same audience. A higher frequency can lead to ad fatigue and lower performance.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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