The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks (All) by Ad using Databox, follow these steps:
CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
Reach by Campaign is a performance metric that measures the total number of unique TikTok users who have viewed or interacted with an ad campaign during a given time frame.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
CVR by Campaign measures the Conversion Rate (CVR) of a specific advertising campaign on TikTok, which represents the percentage of users who took the desired action (i.e., converted) out of the total number of users who viewed the ad. It helps to determine the effectiveness of a campaign in driving conversions.
The Result by Ad metric measures the performance of an ad campaign by tracking the actions or conversions taken by users after being exposed to the ad. It allows advertisers to analyze the effectiveness of their ads and optimize future campaigns for better results.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
Paid Followers by Ad is a TikTokAds metric that measures the number of new followers gained through advertising campaigns. It helps advertisers understand the effectiveness and ROI of their follower acquisition strategies.
Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.