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TikTok Ads CPM by Campaign

CPM (cost per thousand impressions) by Campaign is a metric that measures the cost of reaching 1,000 people through a particular ad campaign on TikTok. It calculates the cost of each ad impression and helps advertisers compare the efficiency of different campaigns to determine which ones are yielding the best results.

With Databox you can track all your metrics from various data sources in one place.

CPM by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPM by Campaign"?
CPM (Cost per Thousand Impressions) is a key metric for TikTokAds campaigns that typically measures the cost of displaying an ad 1,000 times. The CPM by Campaign metric helps advertisers track the average cost of their ad campaign per thousand impressions. This metric can vary depending on various factors such as the ad format, targeting options, bid amount, and the competition in the auction. Advertisers can use this metric to evaluate the effectiveness of their ad campaigns in terms of reach and cost. A lower CPM indicates the campaign is reaching more people with lower cost, whereas a higher CPM may suggest that optimization is required to make the campaign more efficient.
Example: A fashion brand runs a TikTokAds campaign to increase brand awareness and reach among young women. They use CPM by Campaign to track cost per thousand ad impressions and measure campaign performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPM by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM by Campaign on the Performance screen
  6. 6
    Get CPM by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CPM by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    CPM (cost per thousand impressions) by Campaign is a metric that measures the cost of reaching 1,000 people through a particular ad campaign on TikTok. It calculates the cost of each ad impression and helps advertisers compare the efficiency of different campaigns to determine which ones are yielding the best results.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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