The Clicks by Campaign metric shows the number of clicks received on your ads within each campaign. It helps measure the effectiveness of your campaigns and identify which campaigns are driving the most traffic to your landing pages.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Campaign using Databox, follow these steps:
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
The Result Rate metric in TikTokAds measures the percentage of times an ad resulted in a specific action, such as clicks or app downloads, out of the total number of times the ad was shown. It indicates the effectiveness of the ad in driving desired outcomes and can help optimize campaign performance.
Real-time CVR (conversion rate) by Ad is a metric that measures the percentage of clicks on an ad that resulted in a conversion (such as a sale or lead) within a short period of time, providing real-time feedback on ad effectiveness.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.