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TikTok Ads Cost per 1,000 People Reached by Ad

Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.

With Databox you can track all your metrics from various data sources in one place.

Cost per 1,000 People Reached by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per 1,000 People Reached by Ad"?
The Cost per 1,000 People Reached by Ad metric is a measure of the expense incurred to reach a thousand people with a single ad on TikTok. It is calculated by dividing the total amount spent on the ad campaign by the number of people reached by the ad, then multiplying by 1,000. This metric helps advertisers analyze the effectiveness of their campaigns, compare the costs between different ads, and determine the ROI of their spending on TikTok. A lower Cost per 1,000 People Reached by Ad signifies higher efficiency and better performance of the ad campaign.
Example: A beauty brand spent $500 on a TikTokAds campaign and reached 50,000 people with their ad. The cost per 1,000 people reached was $10.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per 1,000 People Reached by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per 1,000 People Reached by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per 1,000 People Reached by Ad on the Performance screen
  6. 6
    Get Cost per 1,000 People Reached by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per 1,000 People Reached by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Cost per 1,000 People Reached by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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